Breakthrough's Bell Bajao! A Campaign to Bring Domestic Violence to a Halt
This paper is a comprehensive documentation of Breakthrough's methodology for advancing human rights, using the Bell Bajao! (Ring the Bell!) campaign as a case study. Breakthrough is a global human rights organization that uses the power of media, pop culture and community mobilization to inspire people to take action for dignity, equality and justice. Based in India and the United States, Breakthrough addresses critical global issues including violence against women, sexuality and HIV/AIDS, and immigrant rights and racial justice. Combining sophisticated strategies with grassroots community mobilization, Breakthrough's unique approach has succeeded in bringing human rights issues to mainstream audiences.
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